New Delhi, November 20, 2024 – At the India International Trade Fair (IITF) 2024, Hamdard Foods India, a reputable brand in authenticity and quality, is creating a stir. Offering a distinctive fusion of history and contemporary, the renowned company showcases its wide array of F&B products at Hall H-12, Booth 03C, Bharat Mandapam, New Delhi, from November 14 to 27.
By serving both enterprises and consumers, Hamdard’s participation seeks to close the gap between its rich culinary legacy and modern consumer demands. Engaging with distributors, suppliers, stockists, restaurants, home cooks, and foodies is made possible by the booth. Hamdard underlines its dedication to providing genuine, high-quality products that appeal to every household and channel partners.
The iconic RoohAfza, which is ubiquitous in every Indian household, and enjoys tremendous brand love, is also available in Sugar Free variant – RoohAfza Lite, both are served in dispensers to the visitors. RoohAfza new variants like Milkshake & Lassi are available in attractive tetra packs.
Hamdard has also extended its portfolio in newer food categories with Hamdard Honey, Hamdard Nariyal Paani (Coconut water), Hamdard Glucose-D, and Edible oils like Hamdard Olive Oil, and Hamdard Kachi Ghani Mustard Oil. These are all part of offering to the consumers, and have received widespread acceptance.
The latest addition to the offering is the range of Hamdard Khaalis Spices (Masale) with an assortment of pure, whole & blended spices manufactured at Hamdard’s Manesar plant. Hamdard has also launched more products under the brand name Hamdard Khaalis, like Saffron, Hing, and Vermicelli.
With a live kitchen at their stall at IITF, Hamdard is serving tasty dishes like Chicken Tikka, Paneer Tikka, Veg Biryani with Soy Chunks, and Bhel Puri, all made with Hamdard Khaalis Spices, stall visitors are treated to a feast of flavours. Refreshing drinks like RoohAfza, RoohAfza Lite, Orange Squash, and Lemon Squash, delivered fresh to please every palate, go well with these foods.
Hamdard Foods India has introduced special discounts and offers to increase the excitement and provide customers a better experience. These include attractive discounts on Khaalis Blended Spices and the well-liked Naariyal Pani, as well as special prices on its items and carefully chosen combos like the Immunity Combo and Winter Punch Combo.
Hamdard’s commitment to building brand recognition and promoting product trials while upholding its heritage of excellence and genuineness is demonstrated by its participation in IITF 2024. With an emphasis on essentials for the kitchen including oils, masalas, and soy chunks, this effort highlights the brand’s goal of becoming a vital component of everyday cooking.
The response to the first few days of the trade exhibition has been positive, with attendees looking at the new product lineups and traders showing strong interest in the product range. “Our participation at IITF 2024 is to showcase our new range of Food & Beverage products. We strive to inspire the same love and demand for our new product range that RoohAfza enjoys from our customers. Hamdard remains committed to bring authentic, high-quality products to our consumers,” said a spokesperson for Hamdard Foods India, expressing their joy. “We extend an invitation to everyone to come at the stall, experience our products, and include Hamdard into their culinary narrative.”
Hamdard Foods India offers an engaging sensory experience and a celebration of genuine flavours for the remaining days of IITF 2024. To experience the spirit of Hamdard and find products that masterfully combine tradition and contemporary innovation.
About Hamdard Foods
Hamdard Foods India is an iconic institution, with heritage brands like RoohAfza. Recognized by a legacy of trust and quality, the group company was established in 1906. Its largest brand RoohAfza has a 50% market share in its category and is a household name across the market. In recent years, Hamdard has expanded its portfolio with the introduction of new products like Squashes, milkshakes, lassi, fruit drinks, RoohAfza sugar free variants, coconut water, glucose beverages, and others.
Hamdard also entered into food categories by launching a range of spices (Hamdard Khaalis), saffron, edible oil (Olive Pomace oil, Mustard Oil), Honey, Soya Chunks, vermicelli etc. The brand has a significant presence in its core market across North & Central India. It is gradually expanding its reach across all channels of business in India and overseas.
For more details, visit Hamdard www.hamdard.com
