Sandeep Reddy Vanga’s “Animal,” featuring Ranbir Kapoor, has transcended the norms of film promotion with an unparalleled move. The movie, already a global box office sensation, etched its name in history as the pioneering Hindi film to grace an LED Out-of-Home (OOH) display during a live football match in Barcelona. The towering hoardings showcasing the film’s essence marked a defining moment for Bollywood’s expansive reach, reminiscent of the digital hoardings of “Arjan Vailly” in NYC and LA.
The collaboration of T-Series’ Bhushan Kumar and Krishan Kumar, Cine1 Studios’ Murad Khetani, and Bhadrakali Pictures’ Pranay Reddy Vanga, catapulted “Animal” into the international limelight. This crime drama, promising an enthralling narrative, debuted on December 1, 2023, and continues to entice audiences across the globe.