What happens when a rescued cat crashes a corporate meeting? Soulflower’s viral Instagram Reel reveals a workplace where cats have a seat at the table. From cruelty-free hair growth solutions to an office filled with rescued animals, this brand is redefining corporate culture. Want to know why job seekers are flooding their DMs? Read more to discover the secret behind India’s most compassionate workplace!
Mumbai, March: Soulflower, India’s first farm-to-face personal care brand, has taken social media by storm with a heart-warming Instagram Reel showcasing its unique workplace culture. The Reel featuring Juno, a rescued cat casually strolling across the conference room table during a meeting, completely unfazed by the on-going discussion has gone viral with over 6.3 million views, 71,000+ likes and counting, sparking a flood of job inquiries and resumes from pet lovers who want to work in such an environment. The post has captured the internet’s attention, not just for its clinically backed hair growth solutions but for its pet-friendly, cruelty-free ethos. Captioned, “Every day is CAT day at SOULFLOWER. What’s the secret sauce in our Hair Growth solutions? Every high-powered meeting is attended by cats. Are your office meetings as CATASTIC?”
The Reel has struck a chord with audiences across social media, especially animal lovers and corporate employees longing for a more compassionate and stress-free workplace. The company’s Mumbai headquarters is home to over 20 rescued cats and dogs, while it also feeds and cares for over 500 stray animals daily. As a 100% cruelty-free and PETA-approved brand, Soulflower ensures none of its products or ingredients are tested on animals, making it one of India’s most trusted natural personal care brands.
“We started Soulflower with a simple mission of being the voice of things that can’t speak, which include your hair, skin and animals. Clean beauty and cruelty-free are more than just words; they’re our daily commitments. About Juno’s viral fame? That’s just a glimpse of the magic we create when kindness meets creativity. After all, if our meetings are ‘CATastic’, imagine how magical our products are!” says Ms. Natasha Tuli, Co-Founder & CEO, Soulflower.
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About Soulflower: – For Soulflower, hair growth is a journey and it’s in it together with its customers. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brands, specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, and uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach its customers.
These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing the traditional knowledge of sustainable farming passed on through generations of local Adivasis in Rajasthan to deliver clean & effective hair growth and skin glow solutions.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarters is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart and more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart and more, helping customers get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for customers’ hair & skin, Soulflower is here for them.
