Following the landmark acquisition of MATH, a leading Indian marketing agency in entertainment, Hakuhodo, the global advertising giant, is poised to elevate the Indian entertainment domain with the launch of Trigger Happy Studios. This strategic move signifies Hakuhodo’s commitment to expanding its footprint in the Asian market, particularly in India, where it has been establishing a strong presence since January 2023.
Trigger Happy Studios will serve as a dynamic content production hub, specializing in films, digital content, and other mediums. With an extensive portfolio of live action and anime IPs, coupled with a robust global distribution network and entertainment agencies worldwide, Hakuhodo aims to collaborate with creative partners across languages and regions in India to broaden its reach and influence.
The studio’s mission is to produce, market, and distribute engaging content across various platforms and markets, ushering in a new era of storytelling in India by amalgamating Hakuhodo’s global strengths and entertainment expertise. Through authentic narratives and a dedication to creativity, Trigger Happy Studios endeavors to captivate audiences, enriching lives and fueling imaginations.
Amit Chandrra, CEO of Trigger Happy Studios, emphasized the studio’s dedication to authenticity and creativity, envisioning an environment where storytellers thrive on genuine human experiences and unwavering creativity. Kosuke Kataoka, Managing Director of Hakuhodo India & Director of Trigger Happy Studios, highlighted the strategic significance of the studio in delivering compelling content to diverse audiences, particularly within the Indian cinema landscape.
Jigyasa Sharma, Studio Head of Trigger Happy Studios, echoed the sentiment, expressing the studio’s passion for storytelling and its mission to create narratives that resonate globally, pushing the boundaries of creativity and leaving a lasting impact on audiences.
As Trigger Happy Studios embarks on its journey to reshape storytelling for a new generation, it underscores the power of innovation and creativity in the evolving entertainment landscape.
About Hakuhodo:
Founded in 1895, Hakuhodo is an integrated marketing solutions company headquartered in Tokyo, Japan. With a presence in 20 countries and regions and over 10,000 specialists worldwide, Hakuhodo ranks as the world’s 8th largest advertising agency according to Ad Age’s “Agency Report 2023.” Grounded in sei-katsu-sha insight, Hakuhodo emphasizes a comprehensive understanding of consumers’ lifestyles to drive creativity, integrative capabilities, and technological innovation, impacting marketing activities and societal value. Renowned for its creativity, Hakuhodo has been awarded the Grand Prix at the Cannes Lions International Festival of Creativity twice and was named Network of the Year at ADFEST 2021.
